This Privacy Policy explains how vibehoodie.com (referred to as the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

By subscribing to Vibe Hoodie text notifications, you consent to receive automated marketing text messages about our products and services at the phone number you provided. These messages may be sent via automatic telephone dialing systems or other technologies. Message frequency may vary. Consent is not a condition of purchase. Standard message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to opt out. You may receive a confirmation text after opting out. Please note that opting out via any means other than texting the listed commands may not be effective.

When you visit the Site, we collect certain information about your device, your interaction with the Site, and details necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (as detailed below) as “Personal Information”. See the sections below for more information on what Personal Information we collect and why.

Device Information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, pages or products viewed, search terms, and site interactions.
• Purpose of collection: to load the Site accurately for you and to perform analytics to optimize our Site.
• Source of collection: Automatically collected when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor, Shopify.

Order Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers for Visa, Mastercard, Paypal, American Express, JCB), email address, and phone number.
• Purpose of collection: to provide products or services to fulfill our contract with you, process payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen for potential risk or fraud, and offer you information or advertising related to our products or services according to your preferences.
• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared with our processor, Shopify.

Customer Support Information

• Examples of Personal Information collected: Information provided during customer support interactions.
• Purpose of collection: to provide customer support.
• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared with Shopify and Zendesk.

Minors

The Site is not intended for individuals under the age of 12. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with laws and regulations, respond to subpoenas, search warrants, or other legal requests, or protect our rights.
• Other service providers we may share information with include Klaviyo, Zendesk, and Shopify.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For example:

• We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. Some of this information is shared directly with our advertising partners, while in other cases, it is collected through cookies or similar technologies (with your consent, depending on your location).

For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:

• FACEBOOK: https://www.facebook.com/settings/?tab=ads
• GOOGLE: https://www.google.com/settings/ads/anonymous
• BING: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping, and fulfilling your order, and keeping you informed about new products, services, and offers.

Lawful Basis

Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you request its deletion. For more information on your right to erasure, please see the ‘Your rights’ section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.

Our processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a short time.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a few days.

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the contact information below.

Your Personal Information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more details on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a California resident, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of data downloaded to your computer or device when you visit our Site. We use various types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by remembering your actions and preferences (like login and region selection), so you don’t have to re-enter information each time you visit. They also provide insights into how people use our website, such as whether it’s their first visit or if they are returning.

We use the following cookies to optimize your experience on our Site and provide our services:

Cookies Necessary for the Functioning of the Store

Name	Function
_ab	Used in connection with access to admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.
_shopify_u	Used to facilitate updating customer account information.

Reporting and Analytics

Name	Function
_tracking_consent	Tracking preferences.
_landing_page	Track landing pages.
_orig_referrer	Track landing pages.
_s	Shopify analytics.
_shopify_fs	Shopify analytics.
_shopify_s	Shopify analytics.
_shopify_sa_p	Shopify analytics relating to marketing & referrals.
_shopify_sa_t	Shopify analytics relating to marketing & referrals.
_shopify_y	Shopify analytics.
_y	Shopify analytics.

The duration of a cookie on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, while persistent cookies last until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please note that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies, refer to your browser’s help file or visit sites like www.allaboutcookies.org.

Blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Due to a lack of consistent industry understanding regarding how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy periodically to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@vibehoodie.com or by mail using the details provided below:

US Address: Vibe Hoodie LLC, 111 NE 1st Street, 8th Floor, Miami Florida 33132, United States

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.